Adesanya joins FrieslandCampina from Guinness Nigeria

FrieslandCampina WAMCO has appointed former Guinness Nigeria Commercial Director, Olusanya Adesanya, as its new Group Director of Sales, marking a significant talent shift in Nigeria’s fast-moving consumer goods sector.

Adesanya announced the move on his LinkedIn page, stating, “I’m happy to share that I’m starting a new position as Director of Group Sales at FrieslandCampina.” His transition, widely picked up by the media, comes as FrieslandCampina intensifies efforts to consolidate its position as Nigeria’s leading dairy brand.

Reflecting on the country’s evolving business environment, Adesanya wrote on social media that Nigeria’s complex and fragmented landscape requires leaders “to adapt, focus on what’s within control, and remain obsessed with our users/consumers.”

He also referenced conversations with MTN’s Chief Commercial Officer, Olusina Adegoke, during a recent Sales and Distribution Conference, noting that unlocking market share in a near-saturated market demands “agility, customer obsession, effective commercial footprint, and flawless execution – every day, everywhere.” According to him, the same principles guided Guinness Nigeria’s commercial operations in recent years.

Adesanya, regarded as one of the country’s foremost commercial strategists, has been instrumental in Guinness Nigeria’s resurgence. His exit was confirmed in a statement signed by the company’s Managing Director and Chief Executive Officer, Girish Sharma, who hailed his “twelve remarkable years of positive impact and growth.”