SBI Media drives CSR projects

SBI Media, a top advertising and marketing communications agency, has reaffirmed its ability to create meaningful impact by successfully executing TECNO’s youth and community-focused CSR project, which involved building and unveiling two state-of-the-art football pitches in Lagos State.

In a statement, the ambitious CSR project, which ran into hundreds of millions of naira, culminated in the unveiling of the Sanwo-Olu Mini Stadium at Sura, Lagos Island, on 23 December, and the Alade Pitch on Alade Stadium Road, Alimosho, on 24 December. Designed as safe, accessible and professionally built sporting hubs, the facilities are expected to serve thousands of young people, fostering grassroots talent development, social inclusion and community engagement.

Industry stakeholders note that the initiative reflects a growing trend of brands investing in sustainable community infrastructure rather than one-off interventions. In this project, SBI Media played a pivotal role, managing the execution from start to finish. The agency handled strategic planning, stakeholder engagement, infrastructure development, project supervision, launch execution and media coordination, translating TECNO’s CSR vision into tangible community assets.

The launch ceremonies drew top government officials and sports administrators,