Marketers name Johnson as CMA Awards judge

The Founder and CEO of Lilvera Group, Mr Buchi Johnson, has been named to the jury of the 2025 Canadian Marketing Association (CMA) Awards, where he will serve as a judge in the Customer Experience and Shopper Marketing category.

The CMA, in a statement announcing the appointment, said the recognition reflects Johnson’s impact, commitment, and contributions to the marketing industry in both Nigeria and Canada.

“Thank you so much for the support and commitment; the Awards would not be possible without you. We truly appreciate your time,” the CMA noted.

Johnson’s Reaction
In his remarks, Johnson expressed gratitude for the honour and pledged to dedicate his expertise to assessing top creative works in the category.

“I am grateful for the appointment and will dedicate my time to judging the creative works that will be presented to us. This is an area I am well conversant with, even in Nigeria,” he said.

Profile
Johnson is a leading voice in Africa’s experiential marketing sector and the founder of Lilvera Sales, Marketing & Distribution in Canada. He is a member of the Experiential Marketers Association of Nigeria and a certified advertising practitioner with the Advertising Regulatory Council of Nigeria.

A strong advocate for customer experience, shopper marketing, and digital transformation, he has consistently encouraged businesses to invest in experiential and digital channels to keep pace with post-pandemic market shifts.

About the Awards
The CMA Awards—one of Canada’s most prestigious marketing events—will be held on November 7, 2025, at the Westin Harbour Castle, Toronto, celebrating campaigns and strategies that blend creativity with measurable business impact.