Leadway, Ecobank to broaden insurance access

In a landmark move poised to redefine access to financial protection in Nigeria, Leadway Assurance Company Limited has formally entered into a strategic bancassurance partnership with Ecobank Nigeria Limited. The collaboration aims to deliver comprehensive insurance solutions to Ecobank’s internal and external stakeholders — including employees, retail customers, and small business owners.

Announced during a launch event held on Friday, the partnership represents a significant leap forward in advancing financial inclusion by embedding insurance access into everyday banking experiences.

According to the joint statement, the integrated service model will enable Ecobank customers to seamlessly access a broad portfolio of Leadway’s insurance products, ranging from life and health cover to motor and home protection — all from within the bank’s existing touchpoints.

“This collaboration is about making insurance simple, accessible, and part of everyday life,” said Kikelomo Fischer, Director of Sales, Retail and Partnerships at Leadway Assurance.
“By working with Ecobank and leveraging their wide network, we’re bringing financial protection closer to people, right where they are, and when they need it most.
This isn’t just about operations; it’s a purposeful move to bridge the insurance gap in Nigeria.”

The partnership is not only focused on cross-selling insurance, but on making protection more inclusive, affordable, and easy to understand for the average Nigerian — especially in underserved and low-penetration markets.

Echoing this vision, Adeola Ogunyemi, Head of Distribution Channels and Sales, Consumer & Commercial Banking at Ecobank, highlighted the synergy of the partnership.

“At Ecobank, we are delighted to partner with Leadway Assurance, one of the country’s foremost insurance service providers,” Ogunyemi said.
“This strategic collaboration aligns with our vision to create a one-stop hub offering robust financial services. Through this initiative, our customers will enjoy the convenience of accessing tailored insurance solutions alongside their banking needs.”

Nationwide Rollout and Target Products

The initial rollout of the bancassurance services will commence in select Ecobank branches nationwide, supported by trained product champions who will guide customers through their policy choices. Among the flagship offerings to be introduced are:

• Group Life Cover

• Personal Accident Insurance

• Term Life Policies

These products are especially relevant to Ecobank’s workforce, retail clientele, and SMEs, offering flexible, needs-driven protection in today’s uncertain financial environment.

This strategic alliance between two financial powerhouses underscores a shared commitment to innovation, customer empowerment, and the democratisation of financial services in Nigeria.